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Report NEP-MKT-2016-04-23
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Yan, Wei & Li, Youwei & Wu, Ying & Palmer, Mark, 2016, "A rising e-channel tide lifts all boats? The impact of manufacturer multi-channel encroachment on traditional selling and leasing," MPRA Paper, University Library of Munich, Germany, number 70747, Apr.
- Chantal Rootman, 2016, "How social media tools influence brand image and buying behaviour in the South African food retail industry," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 3405542, Apr.
- Emilio Calvano & Mihele Polo, 2016, "Strategic Differentiation by Business Models: Free-to-Air and Pay-TV," CSEF Working Papers, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy, number 438, Apr, revised 07 Nov 2017.
- David K. Backus & Nina Boyarchenko & Mikhail Chernov, 2016, "Term structures of asset prices and returns," Staff Reports, Federal Reserve Bank of New York, number 774, Apr.
- Crémer, Jacques & Biglaiser, Gary, 2016, "The value of incumbency in heterogeneous platforms," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 11207, Mar.
- Boeva, Bistra, 2015, "Corporate Governance and Global Supply Chains: How Self -regulation Replaces the Lack of Regulatory Initiatives or Do Regulatory Initiatives Add Value to Corporate Governance," MPRA Paper, University Library of Munich, Germany, number 70680.
- Li, Xun & Lopez, Rigoberto A., 2015, "Energy Price Transmission and Retail Milk Prices," Working Papers, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy, number 38, Jul.