Printed from https://ideas.repec.org/n/nep-mkt/2015-05-09.html
Report NEP-MKT-2015-05-09
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- S, venkatesh & N, senthilkumar, 2015, "Humor in advertising: a review on use of television radio and print advertising media," MPRA Paper, University Library of Munich, Germany, number 63978, Mar.
- S, venkatesh & N, senthilkumar, 2015, "Impact of Humor Advertising in Radio and Print Advertising - A Review," MPRA Paper, University Library of Munich, Germany, number 63979, Mar.
- Yuriy Gorodnichenko & Viacheslav Sheremirov & Oleksandr Talavera, 2015, "Price setting in online markets: does IT click?," Working Papers, Federal Reserve Bank of Boston, number 15-1, Jan.
- S, venkatesh & N, senthilkumar, 2015, "Effectiveness of humor advertising on advertising success," MPRA Paper, University Library of Munich, Germany, number 63973, Mar.
- Item repec:vie:viennp:1504 is not listed on IDEAS anymore
- Pierre-Nicolas Schwab & Sandra Rothenberger, 2015, "Online Complaint Handling: The Effects of Politeness and Grammaticality upon Perceived Professionalism and Loyalty," Working Papers CEB, ULB -- Universite Libre de Bruxelles, number 15-015, Apr.