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Report NEP-MKT-2015-04-02
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Ricardo Flores-Fillol & Alberto Iozzi & Tommaso Valletti, 2015, "Platform Pricing and Consumer Foresight: The Case of Airports," CEIS Research Paper, Tor Vergata University, CEIS, number 335, Mar, revised 24 Mar 2015.
- Esen ?Ah?N & Muammer Zerenler & Emel Celep, 2014, "The Effects Of Relational Marketing On The Business Performance: A Practical Study On The Authorized Auto Sales Agencies," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0702156, Oct.
- Michael Sinkinson & Amanda Starc, 2015, "Ask Your Doctor? Direct-to-Consumer Advertising of Pharmaceuticals," NBER Working Papers, National Bureau of Economic Research, Inc, number 21045, Mar.
- Makoto Abe, 2015, "Deriving Customer Lifetime Value from RFM Measures:Insights into Customer Retention and Acquisition," CIRJE F-Series, CIRJE, Faculty of Economics, University of Tokyo, number CIRJE-F-962, Mar.
- Huck, Steffen & Lünser, Gabriele K. & Tyran, Jean-Robert, 2015, "Price competition and reputation in markets for experience goods: An experimental study," Discussion Papers, Research Unit: Economics of Change, WZB Berlin Social Science Center, number SP II 2013-312r.
- Andrzej Szymkowiak, 2014, "The reasons for the resignation of activity on social networking sites," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0702305, Oct.
- Keisuke Hattori & Keisaku Higashida, 2015, "Should non-genuine products be expelled from markets?," Discussion Paper Series, School of Economics, Kwansei Gakuin University, number 126, Mar, revised Mar 2015.
- Hisham Ibrahim & Alfredo Moscardini & Aiman Ragab, 2014, "Toward a Viable Integrated Marketing Communications in Egypt," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0903026, Dec.
- Monika Maciuliene, 2014, "Linking Value Co-creation and Organizational Absorptive Capacity: Theoretical study and Conceptual model," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0902957, Dec.
- Monika Harantova & Petr Svoboda, 2014, "The Main Factors for Strategic Building of the Brand Value and Methods for Brand Valuation at the Czech Republic Market," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0902940, Dec.
- Pierre-Nicolas Schwab, 2015, "An exploratory study of collinearity effects between antecedents of post-complaint satisfaction," Working Papers CEB, ULB -- Universite Libre de Bruxelles, number 15-010, Mar.
- Tuba Ünlükara & Lale Berkoz, 2014, "The Evaluation Of Consumer Satisfaction And Expectation From Shopping Malls Such A New Public Sphere," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0100721, May.