Printed from https://ideas.repec.org/n/nep-mkt/2014-11-17.html
Report NEP-MKT-2014-11-17
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Fabio Pinna & Stephan Seiler, 2014, "Consumer Search: Evidence from Path-tracking Data," CEP Discussion Papers, Centre for Economic Performance, LSE, number dp1296, Sep.
- Susan Athey & Emilio Calvano & Joshua S. Gans, 2014, "The Impact of Consumer Multi-homing on Advertising Markets and Media Competition," CSEF Working Papers, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy, number 379, Oct, revised 27 Apr 2016.
- Malte Krüger, 2014, "Do the Poor Pay for Card Rewards of the Rich?," ROME Working Papers, ROME Network, number 201408, Sep.
- Tim Brühn & Annette Meinusch & Georg Götz, 2014, "The Value of User-Specific Information for Two-Sided Matchmakers," MAGKS Papers on Economics, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung), number 201448.
- Carl Benedikt Frey & Atif Ansar & Sacha Wunsch-Vincent, 2014, "Defining and measuring the 'Market for Brands': Are emerging economies catching up?," WIPO Economic Research Working Papers, World Intellectual Property Organization - Economics and Statistics Division, number 21, Sep.