Printed from https://ideas.repec.org/n/nep-mkt/2014-06-14.html
Report NEP-MKT-2014-06-14
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Hutter, Katharina, 2014, "Unusual Location and Unexpected Execution in Advertising: Content Analysis and Test of Effectiveness in Ambient Advertisements," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 97306, Jun.
- Daniel Kaimann & Joe Cox, 2014, "The Interaction of Signals: A Fuzzy set Analysis of the Video Game Industry," Working Papers CIE, Paderborn University, CIE Center for International Economics, number 84, Jun.
- Lisa Bruttel, 2014, "The Effects of Non-binding Retail-price Recommendations on Consumer and Retailer Behavior," TWI Research Paper Series, Thurgauer Wirtschaftsinstitut, Universität Konstanz, number 93.
- Item repec:ipt:decwpa:jrc89991 is not listed on IDEAS anymore
- Vadim Grigorian & Francine Espinoza Petersen, 2014, "Designing luxury experience," ESMT Research Working Papers, ESMT European School of Management and Technology, number ESMT-14-04, May.
- Nick Vikander, 2014, "Sellouts, Beliefs, and Bandwagon Behavior," Discussion Papers, University of Copenhagen. Department of Economics, number 14-15, Apr.
- Joe Cox & Daniel Kaimann, 2013, "The Signaling Effect of Critics - Evidence from a Market for Experience Goods," Working Papers CIE, Paderborn University, CIE Center for International Economics, number 68, Sep.
- Item repec:bri:cmpowp:13/321 is not listed on IDEAS anymore
- Item repec:inr:wpaper:191399 is not listed on IDEAS anymore
- Aleix Calveras & Juan José Ganuza, 2014, "Building a reputation as a socially responsible firm," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 1421, May.