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Report NEP-MKT-2014-03-01
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Umesh Ramchandra Raut & Pedro Quelhas Brito, 2014, "An analysis of brand relationship with the perceptive of customer based brand equity pyramid," FEP Working Papers, Universidade do Porto, Faculdade de Economia do Porto, number 526, Feb.
- Béatrice Parguel & Florence Benoît-Moreau & Elisa Monnot & Fanny Reniou & Fabrice Larceneux, 2014, "Recherche et implications en marketing : l'intégration du développement durable," Working Papers, HAL, number halshs-00948949, Feb.
- Béatrice Parguel & Thierry Delécolle & Pierre Valette-Florence, 2014, "The impact of price display on perceptions of luxury: a masstige perspective," Working Papers, HAL, number halshs-00948953, Feb.
- Gabor, A.F. & Guang, Y. & Axsäter, S., 2014, "Comparison of two methods for customer differentiation," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2014-003-LIS, Feb.
- Kahsay, Goytom Abraha & Samahita, Margaret, 2014, "Pay-What-You-Want Pricing Schemes: A Self-Image Perspective," Working Papers, Lund University, Department of Economics, number 2014:6, Feb.