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Report NEP-MKT-2014-01-17
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Puntoni, S. & de Hooge, I.E. & Verbeke, W.J.M.I., 2013, "Advertising-induced Embarrassment," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2013-003-MKT, Apr.
- Lenoir, A.-S.I.A. & Puntoni, S. & Reed II, A. & Verlegh, P.W.J., 2013, "The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2013-010-MKT, Jul.
- Talia Bar & Dean R. Lillard, 2014, "Direct to Consumer Advertising of Pharmaceutical Drugs: Information and Persuasion," NBER Working Papers, National Bureau of Economic Research, Inc, number 19794, Jan.
- Dulleck, Uwe & Kerschbamer, Rudolf & Konovalov, Alexander, 2014, "Too Much or Too Little? Price-Discrimination in a Market for Credence Goods," Working Papers in Economics, University of Gothenburg, Department of Economics, number 582, Jan, revised Apr 2014.
- Grana, Rachel A. & Ling, Pamela M., 2014, "Image examples of marketing claims to accompany “Smoking Revolution". A Content Analysis of Electronic Cigarette Retail Websites," University of California at San Francisco, Center for Tobacco Control Research and Education, Center for Tobacco Control Research and Education, UC San Francisco, number qt09g206qz, Jan.
- Haucap, Justus & Heimeshoff, Ulrich & Klein, Gordon J. & Rickert, Dennis & Wey, Christian, 2013, "Inter-format competition among retailers: The role of private label products in market delineation," DICE Discussion Papers, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE), number 101.
- Waseem, S. Nazneen & Chhapra, Imran Umer & Bhutto, Shumaila, 2014, "Analysis of customer satisfaction in services industry: A case study of private universities in Karachi, Pakistan," MPRA Paper, University Library of Munich, Germany, number 52762, Jan, revised 02 Jan 2014.
- Céline Gallen & Olivier Brunel, 2014, "La théorie de la dissonance cognitive : un cadre unificateur pour la recherche en marketing sur les conflits," Working Papers, HAL, number hal-00924000, Jan.