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Report NEP-MKT-2012-07-01
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Alvi, Mohsin, 2012, "Attitude Differentiates The Brand Selection (From the view of Generation Y people)," MPRA Paper, University Library of Munich, Germany, number 39592, Jun.
- Pussep, Anton & Harnisch, Stefan & Buxmann, Peter, 2012, "Value Creation and Firm Integration: First Empirical Evidence for the Software Industry," Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL), number 57629, Jun.