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Identitätskollektive – Visuelle Erscheinungsbilder von Heavy-Metal- Festivals

In: Menschen, Marken, Moshpits: Wirtschaftliche und kommunikative Aspekte von Open-Air-Veranstaltungen am Beispiel von Metal-Festivals in Deutschland

Author

Listed:
  • Petri, Jörg

Abstract

The visual identities of Heavy Metal festivals large and small appear to communicate visually bold, but look astonishingly much alike: Genre marking seem to be important and a major communication goal, while creating and amplifying specific individual qualities or emphasising unique selling propositions is not. In this article, the typographic and general design features of genre marking for Heavy Metal are being analysed, arguing, that the genre dispositive was established in the 1980ies and remains stable since. It argues that and speculates why these features are predominant in the visual communication of the festivals and introduces them as visual expressions of „Identitätskollektive“ (identity collectives) much more than instances of a particular individuality.

Suggested Citation

  • Petri, Jörg, 2025. "Identitätskollektive – Visuelle Erscheinungsbilder von Heavy-Metal- Festivals," EconStor Open Access Book Chapters, in: Menschen, Marken, Moshpits: Wirtschaftliche und kommunikative Aspekte von Open-Air-Veranstaltungen am Beispiel von Metal-Festivals in Deutschland, pages 153-197, ZBW - Leibniz Information Centre for Economics.
    • Handle: RePEc:zbw:eschap:320406
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