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Broadcasting Organization in the Context of Creative Economics and Management Innovation

In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Kotor, Montengero, 10-11 September 2015

Author

Listed:
  • Horvat, Đuro
  • Kovačić, Marinko
  • Krajnović, Ana

Abstract

The transformation of the modern economic system is more than obvious and our main objective is to point out the need for the articulation of new organizational forms. In this paper, we use the results of empirical studies published in the literature and theoretical elaboration by using inductive/deductive methods. We believe that a new organization must correspond to human nature, which is based on selfaffirmation in the world of labor in which the creativity, imagination, play and cooperation are among the key factors.

Suggested Citation

  • Horvat, Đuro & Kovačić, Marinko & Krajnović, Ana, 2015. "Broadcasting Organization in the Context of Creative Economics and Management Innovation," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2015), Kotor, Montengero, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Kotor, Montengero, 10-11 September 2015, pages 201-206, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    • Handle: RePEc:zbw:entr15:183649
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    File URL: https://www.econstor.eu/bitstream/10419/183649/1/28-ENT-2015-Horvat-et-al-pp-201-206.pdf
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    More about this item

    Keywords

    broadcasting organization; innovation; structure; cooperation; knowledge;
    All these keywords.

    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance

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