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Privacy-First Design — The Significant Role of Privacy-Enhancing Technologies

In: DATA STRATEGY AND AI VALUE CREATION For Data Leaders by Data Leaders

Author

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  • Sowmya Ganapathi Krishnan

Abstract

In today’s data-driven world, organizations must treat personal data with the utmost respect. Ensuring privacy is critical for organizations when it comes to building digital trust with customers. There is a major misconception that it is difficult to protect data privacy while gaining insights from organizational data. Privacy-Enhancing Technologies (PETs) help to correct this misconception. Personal data can be protected while still being used for specific purposes by organizations using Privacy-Enhancing Technologies (PETs). By enabling businesses to incorporate privacy into their services, products, and business processes right from the beginning, PETs enable a data privacy-first design. PETs have been emphasized as one of the key technological enablers in SGTech’s study on the state of digital trust. In this chapter, we look at why privacy-first design is important, how PETs offer a novel method for safeguarding data privacy, the privacy vs utility trade-off, and finally who is responsible for data privacy in our organizations.

Suggested Citation

  • Sowmya Ganapathi Krishnan, 2025. "Privacy-First Design — The Significant Role of Privacy-Enhancing Technologies," World Scientific Book Chapters, in: Wai Fong Boh & Chee Hua (Neumann) Chew & Thara Ravindran (ed.), DATA STRATEGY AND AI VALUE CREATION For Data Leaders by Data Leaders, chapter 6, pages 75-90, World Scientific Publishing Co. Pte. Ltd..
  • Handle: RePEc:wsi:wschap:9789819800858_0006
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    More about this item

    Keywords

    Data Strategy; Data Governance; Data Quality; Privacy Protection; Artificial Intelligence; Generative AI; Business Value; Innovation; Digital Transformation; Regulations;
    All these keywords.

    JEL classification:

    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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