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Negotiating the Renault-Nissan Alliance: Insights from Renault's Experience

In: NEGOTIATION EXCELLENCE Successful Deal Making

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  • Stephen E. Weiss

Abstract

In early 2010, the Renault–Nissan Alliance was the fourth largest automotive group in the world. With 350,000 employees and operations in 190 countries, the Alliance had sold 6.1 million vehicles — more than 9% of the world total — and taken in revenue of €86.5 billion (US$120 billion) in 2009. The Alliance had performed so well over the past decade that it was widely touted as a model for successful partnership (“All together now,” 2010)…

Suggested Citation

  • Stephen E. Weiss, 2014. "Negotiating the Renault-Nissan Alliance: Insights from Renault's Experience," World Scientific Book Chapters, in: NEGOTIATION EXCELLENCE Successful Deal Making, chapter 19, pages 325-350, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789814556958_0019
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