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Li Ning: Make the Change

In: Case Studies in Asian Management

Author

Listed:
  • Jiawen Tu

Abstract

The following sections are included:LI NING — THE COMPANYLI NING'S SUCCESS FACTORSMAKE THE CHANGETAKING A CHINESE BRAND UPSCALETHE FUTURE OF LI NINGBIBLIOGRAPHY

Suggested Citation

  • Jiawen Tu, 2013. "Li Ning: Make the Change," World Scientific Book Chapters, in: Parissa Haghirian (ed.), Case Studies in Asian Management, chapter 4, pages 55-66, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789814508988_0004
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