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Non-Parametric Test With Fuzzy Data And Its Applications In The Performance Evaluation Of Customer Capital

In: Quantitative Modelling In Marketing And Management

Author

Listed:
  • Yu-Lan Lee

    (Department of Educational Policy and Administration, National Chi Nan University, Taiwan)

  • Ming-leih Wu

    (Graduate Institute of Adult and Continuing Education, National Chi Nan University, Taiwan)

  • Chunti Su

    (Department of Educational Policy and Administration, National Chi Nan University, Taiwan)

Abstract

In such a globalised era accompanied with dramatically competitive waves, contemporary community colleges have drawn more and more attention on their performance management. This study aims to measure performance from customer capital and propose solutions that can effectively improve the performance measurement on community colleges. We utilise soft computing method to design a performance evaluation model. By fuzzy statistical methods, we retrieve the community college management features and build up performance indicators, such as enrollment, satisfaction, and attendance for customer capital. Community colleges can perform effective decision-making on performance evaluation by adapting the analysis of customer capital.

Suggested Citation

  • Yu-Lan Lee & Ming-leih Wu & Chunti Su, 2012. "Non-Parametric Test With Fuzzy Data And Its Applications In The Performance Evaluation Of Customer Capital," World Scientific Book Chapters, in: Luiz Moutinho & Kun-Huang Huarng (ed.), Quantitative Modelling In Marketing And Management, chapter 11, pages 301-314, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789814407724_0011
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