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The Business And Information Technologies Project: The New Zealand Perspective

In: The UCLA Anderson Business and Information Technologies (BIT) Project A Global Study of Business Practice (2012)

Author

Listed:
  • Margo Buchanan-Oliver
  • Ananth Srinivasan

Abstract

The following sections are included:SummaryBackgroundThe New Zealand Survey: Characteristics of Participating OrganizationsResultsTechnology adoption, infrastructure and budget trendsInternal organizationCustomer touchpointsCustomer view integration and customer segmentationCRM function automationTrading partners relationships and purchasing mechanismsBusiness resultsGlobalizationSelected detailed informationCurrent and planned deployment of technologiesImpact of technology adoption on internal structureCustomer segmentationStrategic areas that have shown improvementConclusionsAbout the Authors

Suggested Citation

  • Margo Buchanan-Oliver & Ananth Srinivasan, 2012. "The Business And Information Technologies Project: The New Zealand Perspective," World Scientific Book Chapters, in: Vandana Mangal & Uday Karmarkar (ed.), The UCLA Anderson Business and Information Technologies (BIT) Project A Global Study of Business Practice (2012), chapter 3, pages 51-64, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789814390880_0003
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