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Yellow Ribbon Project

In: The Making Of Captains Of Lives Prison Reform in Singapore: 1999 to 2007

Author

Listed:
  • Chua Chin Kiat

    (Centre For Enabled Living, Singapore)

Abstract

The newly minted alliance between the Prison Service and SCORE did not come a moment too soon. With the success of the corporate image campaign focussing on building a new corporate identity for the Prison Service, it was now time to broaden the public relations campaign to garner public support for aftercare of ex-offenders. The need to do this was patently obvious. No matter how well the Prison Service did to rehabilitate offenders; the time would come when they would be released back to society. The real world challenge for them would be of a different order than the controlled world of prison. They needed the support and understanding of their family, friends, prospective employers and the community around them to give them another chance to make good. I decided to ask SCORE to spearhead this effort because SCORE played a key role in promoting the employment of exoffenders in the community. To broaden the support base, I believed it was a good idea to present this new campaign as a CARE Network initiative. CARE Network was after all about aftercare.

Suggested Citation

  • Chua Chin Kiat, 2012. "Yellow Ribbon Project," World Scientific Book Chapters, in: The Making Of Captains Of Lives Prison Reform in Singapore: 1999 to 2007, chapter 12, pages 85-91, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789814383837_0012
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