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The World Of Retailer Brands

In: The Future Of Food Business The Facts, The Impacts and The Acts

Author

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  • Marcos Fava Neves

    (University of Sao Paulo, Brazil)

Abstract

Private labels (brands developed and managed by distributors, retailers and wholesalers) are currently one of the most discussed issues of strategy and have a major impact on retailers' activities. They have been important tools for distributors in a very competitive sector and have been both threats and opportunities to the food industry. The objective of this article is to select some important aspects to be considered in relation to supplying food products under a retail or wholesale distributor's private label…

Suggested Citation

  • Marcos Fava Neves, 2011. "The World Of Retailer Brands," World Scientific Book Chapters, in: The Future Of Food Business The Facts, The Impacts and The Acts, chapter 5, pages 27-30, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789814365840_0005
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