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Cruise Tourism

In: Handbook of Tourism Economics Analysis, New Applications and Case Studies

Author

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  • Adrian O Bull

    (Taiwan College of Hospitality and Tourism, Taiwan)

Abstract

Cruising for leisure purposes, whether on the ocean, along coasts or rivers, has demonstrated consistent growth as a tourism activity. Cruising can be divided into a number of sub-markets, within which most supply is oligopolistic in nature, and concentration is increasing. Cruise lines pursue various strategies, but it is shown that pricing is not the most significant, as demand, cruise products and prices are amorphous. Unlike fixed-location tourism, cruising is a footloose product, where factor inputs may be sourced globally and cruise lines may have little connection with port destinations served on itineraries. Operationally, economies of scale, capacity and revenue management are important tools for operators, as vessel sizes increase and operational management and marketing become more sophisticated. The impacts on local and national economies are in many ways analogous to those of tourism in general.

Suggested Citation

  • Adrian O Bull, 2013. "Cruise Tourism," World Scientific Book Chapters, in: Clement A Tisdell (ed.), Handbook of Tourism Economics Analysis, New Applications and Case Studies, chapter 16, pages 339-359, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789814327084_0016
    as

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