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The Nature And Development Of Visitor Attractions

In: Handbook of Tourism Economics Analysis, New Applications and Case Studies

Author

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  • Stephen Wanhill

    (The University of Limerick, Ireland)

Abstract

The variety of visitor attractions is large and there are endless variations in terms of the product concept. However, the latter is inextricably bound up with the assessment of market potential and vice-versa. Thus, while there is a clear demand for entertainment attractions, success is related to the creativity of the design and its appeal, namely the ‘imagescape’. Location is also linked to market assessment and the imagescape; heritage attractions may have little choice as to their location, whereas created entertainments have the possibility of locating where they can maximise visitor potential. The pattern of ownership has a major influence on the market structure and pricing. That said successful attraction development is about the creation of imagescapes that have strong associations for visitors, conform to taste and fashion, and are flexible enough to encourage repeat visits.

Suggested Citation

  • Stephen Wanhill, 2013. "The Nature And Development Of Visitor Attractions," World Scientific Book Chapters, in: Clement A Tisdell (ed.), Handbook of Tourism Economics Analysis, New Applications and Case Studies, chapter 12, pages 259-279, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789814327084_0012
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