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Study On The Methods Of Identification And Judgement For Opinion Leaders In Public Opinion

In: Managing Knowledge For Global And Collaborative Innovations

Author

Listed:
  • LIU YIJUN

    (Institute of Policy and Management, Chinese Academy of Sciences, Beijing 100190, China and Center for Interdisciplinary Studies of Natural and Social Sciences, Chinese Academy of Science, Beijing 100190, China)

  • TANG XIJIN

    (Academy of Mathematics and Systems Science, Chinese Academy of Sciences, Beijing 100190, China and Center for Interdisciplinary Studies of Natural and Social Sciences, Chinese Academy of Science, Beijing 100190, China)

  • GU JIFA

    (Academy of Mathematics and Systems Science, Chinese Academy of Sciences, Beijing 100190, China and Center for Interdisciplinary Studies of Natural and Social Sciences, Chinese Academy of Science, Beijing 100190, China)

Abstract

During the process of opinion evolution, the individuals look for emotional support and depend on opinion leaders complying with "psychological balance" principle and "Emotional resonance" principle. That is the root cause of generation of opinion leaders. This paper adopts meta-synthetic approach (MSA) and social network analysis (SNA) to identify and judge the opinion leaders and master their behaviors and traces for further exploring the nature of opinion and then effectively controlling and guiding opinion.

Suggested Citation

  • Liu Yijun & Tang Xijin & Gu Jifa, 2009. "Study On The Methods Of Identification And Judgement For Opinion Leaders In Public Opinion," World Scientific Book Chapters, in: Samuel Chu & Waltraut Ritter & Suliman Hawamdeh (ed.), Managing Knowledge For Global And Collaborative Innovations, chapter 32, pages 413-420, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789814299862_0032
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