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Legal and Ethical Issues Affecting Health Care Marketing

In: Modern Health Care Marketing

Author

Listed:
  • Gamini Gunawardane

Abstract

The following sections are included:Evolution of Legal and Ethical Environment in Health Care MarketingMedicare and Medicaid Marketing RegulationsHealth Care Marketing and Anti-Kickback StatutesTruth-in-Advertising Laws Applicable to Health Care MarketingHIPAA Laws Affecting Health Care MarketingRegulations Applicable to Digital Health Care MarketingHealth Care Marketing EthicsPrinciples and Tools for Analyzing Ethical Dilemmas in Health Care MarketingContracting in Health Care MarketingReferencesSuggested Additional Readings

Suggested Citation

  • Gamini Gunawardane, 2020. "Legal and Ethical Issues Affecting Health Care Marketing," World Scientific Book Chapters, in: Modern Health Care Marketing, chapter 13, pages 359-407, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789813279520_0013
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    More about this item

    Keywords

    Health Care; Health Care Services; Health Care Marketing; Services Marketing;
    All these keywords.

    JEL classification:

    • I10 - Health, Education, and Welfare - - Health - - - General

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