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Haier, China: Reshape Logistic Practices for B2C e-Commerce

In: DIGITAL Enablement and Innovation in China A Casebook

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  • Jing (Elaine) Chen

Abstract

Haier, the largest consumer electronics and home appliances company in the world, embarked on B2C e-commerce in 2010. For a company with highly established practices designed for corporate-level customers, Haier faced critical challenges in reshaping its logistic practices for huge numbers of individual customers. By developing necessary IT capabilities and improving the logistic practices in accordance with online customers’ needs, the company achieved satisfactory logistic practices and even became a major logistic service provider in China within 5 years.

Suggested Citation

  • Jing (Elaine) Chen, 2019. "Haier, China: Reshape Logistic Practices for B2C e-Commerce," World Scientific Book Chapters, in: Shan Ling Pan & Derek Wen Yu Du & Haibo Hu (ed.), DIGITAL Enablement and Innovation in China A Casebook, chapter 9, pages 61-65, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789813276369_0009
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    More about this item

    Keywords

    Digital Enablement; Digital Transformation; Innovation in China; Technological Disruption;
    All these keywords.

    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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