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Now Everyone Knows Him

In: POWER TALK Insights from Asia’s Leading Entrepreneurs

Author

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  • Tony Fernandes

Abstract

Too big to fail. And too big to say no.Nowhere is this more evident than in the case of AirAsia’s Tony Fernandes, who launched one of Asia’s most successful budget airlines with just two planes. He has always been held up as a charismatic leader, known for his outspoken and straight-talking rhetoric. But tracing his development from the time he started the business to my interview with him in 2014 to his latest and probably biggest miscalculation, after backing the wrong candidate in Malaysia’s historic elections in May 2018, there is a progressive mellowing of the man.

Suggested Citation

  • Tony Fernandes, 2018. "Now Everyone Knows Him," World Scientific Book Chapters, in: POWER TALK Insights from Asia’s Leading Entrepreneurs, chapter 18, pages 175-184, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789813235137_0018
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    More about this item

    Keywords

    Entrepreneurship; Asia; Asian Entrepreneurship; Business in Asia; Power List Asia;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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