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Evaluating the Use of TCM Through the Theory of Planned Behavior: A Consumer Survey Analysis

In: Healthcare Policies and Systems in Europe and China Comparisons and Synergies

Author

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  • Olena Liakh

Abstract

The following sections are included:INTRODUCTIONTHEORY OF PLANNED BEHAVIOR: AN OVERVIEWEVALUATING THE BEHAVIOR OF EUROPEAN CONSUMERS TOWARD TCMDISCUSSIONBIBLIOGRAPHY

Suggested Citation

  • Olena Liakh, 2018. "Evaluating the Use of TCM Through the Theory of Planned Behavior: A Consumer Survey Analysis," World Scientific Book Chapters, in: Attilio Mucelli & Francesca Spigarelli (ed.), Healthcare Policies and Systems in Europe and China Comparisons and Synergies, chapter 12, pages 215-235, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789813231221_0012
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    More about this item

    Keywords

    Healthcare Industry; China; Traditional Chinese Medicine; Business; Law;
    All these keywords.

    JEL classification:

    • I11 - Health, Education, and Welfare - - Health - - - Analysis of Health Care Markets

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