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Meeting New Friends via Habitual Use of Mobile Instant Messaging (MIM) Apps: System Fit & Cultural Preference

In: DIGITAL ENABLEMENT The Consumerizational and Transformational Effects of Digital Technology

Author

Listed:
  • Charlie Chen
  • Peter Ractham

Abstract

Mobile instant messaging (MIM) is one of the most popular mobile applications used for communication services worldwide. People use it to chat, talk, and video call with their friends and family. This study looked at the perceived communication control, mobility, and perceived subjective norm (PSN) of MIM apps and investigated if they are a task-technology fit that helps users to develop new friendships, and if this affects their intention to adopt the apps. The study found that MIM’s features could enhance the interconnectivity, convenience, mobility, playfulness, and communication of its users. MIM users can use the apps to control their communication within the networks in order to retain their current friendships, as well as create new ones.

Suggested Citation

  • Charlie Chen & Peter Ractham, 2018. "Meeting New Friends via Habitual Use of Mobile Instant Messaging (MIM) Apps: System Fit & Cultural Preference," World Scientific Book Chapters, in: Shan Ling Pan & M S Sandeep (ed.), DIGITAL ENABLEMENT The Consumerizational and Transformational Effects of Digital Technology, chapter 10, pages 163-178, World Scientific Publishing Co. Pte. Ltd..
  • Handle: RePEc:wsi:wschap:9789813209138_0010
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    More about this item

    Keywords

    Digital Enablement; ICT; Information Systems; China; Case Study; Qualitative;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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