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Price Erosion and Sales Volume Analysis of China Smart-Phone Market

In: Business Analytics Progress on Applications in Asia Pacific

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  • Fangbin LIN

Abstract

In the competitive smart-phone market in China, price is one of the most critical factors affecting customers’ purchase decisions. The objectives of this study are:To depict price erosion patterns and sales volume trends across major smart-phone market players,To predict the smart-phone prices on multiple levels and dimensions, andTo identify pricing strategies of Lenovo and its key competitors in ChinaThe final output of this study is a fully automatic visualization dashboard that will be able to accommodate a big dataset of at least three years, from December 2013 to 2016. Besides, it will make the whole analysis more efficient and accurate in capturing the pattern of price erosion and sales volume and make it more user-friendly.

Suggested Citation

  • Fangbin LIN, 2016. "Price Erosion and Sales Volume Analysis of China Smart-Phone Market," World Scientific Book Chapters, in: Jorge L C Sanz (ed.), Business Analytics Progress on Applications in Asia Pacific, chapter 2, pages 16-57, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789813149311_0002
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    More about this item

    Keywords

    Business Analytics; Entrepreneurship; Big Data; Information Technology;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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