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Good Practice of Creativity and Innovation Management in Business

In: HANDBOOK OF THE MANAGEMENT OF CREATIVITY AND INNOVATION Theory and Practice

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  • Eric Shiu

Abstract

The following sections are included:IntroductionNew Product — the Most Typical Output of Creativity and Innovation Management in BusinessAn Imaginary Case Study Demonstrating the Application of the Five-Phase Creativity and Innovation Management ModelOther Important Creativity and Innovation Management Concepts and TheoriesConclusionsAppendixReferences

Suggested Citation

  • Eric Shiu, 2017. "Good Practice of Creativity and Innovation Management in Business," World Scientific Book Chapters, in: Min Tang & Christian H Werner (ed.), HANDBOOK OF THE MANAGEMENT OF CREATIVITY AND INNOVATION Theory and Practice, chapter 9, pages 175-189, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789813141889_0009
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