IDEAS home Printed from https://ideas.repec.org/h/wsi/wschap/9789812814661_0013.html
   My bibliography  Save this book chapter

Connecting Wave: LEVERAGING INDIA

In: Indian Economic Superpower Fiction or Future?

Author

Listed:
  • Jayashankar M. Swaminathan

Abstract

While India is a low-cost outsourcing destination for manufacturing and services, it is also a huge and growing market for various types of products and services. In 2003, the Indian retail market was estimated at USD250 billion, which put it in the top 10 countries in the world. This market is projected to reach USD400 billion by the year 2010, making India one of the world's top five retail markets. As multinationals eye opportunities in India, it is important for them to learn from failures and to adapt their approach in dealing with the Indian market. There are fortunes to be made in India — but it is critical for firms to ground their strategies in reality in order to achieve success…

Suggested Citation

  • Jayashankar M. Swaminathan, 2009. "Connecting Wave: LEVERAGING INDIA," World Scientific Book Chapters, in: Jayashankar M Swaminathan (ed.), Indian Economic Superpower Fiction or Future?, chapter 13, pages 209-209, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812814661_0013
    as

    Download full text from publisher

    File URL: https://www.worldscientific.com/doi/pdf/10.1142/9789812814661_0013
    Download Restriction: Ebook Access is available upon purchase.
    File URL: https://www.worldscientific.com/doi/abs/10.1142/9789812814661_0013
    Download Restriction: Ebook Access is available upon purchase.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    Indian Economy; India; Doing Business in India;
    All these keywords.

    JEL classification:

    • P48 - Political Economy and Comparative Economic Systems - - Other Economic Systems - - - Legal Institutions; Property Rights; Natural Resources; Energy; Environment; Regional Studies

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:wschap:9789812814661_0013. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscientific.com/page/worldscibooks .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.