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Philippines In The 21st Century: Business Opportunities And Strategic Marketing Implications

In: Handbook Of Business Practices And Growth In Emerging Markets

Author

Listed:
  • EDUARDO P. GARROVILLAS

    (Marketing Department and faculty of MBA Graduate School, Jose Rizal University, Philippines)

Abstract

This is a descriptive-exploratory study of the Philippines — a vibrant emerging market of Asia. It contains a mosaic of the country's features — a dash of history, sociopolitical and cultural information, economic indicators, affiliation with the ASEAN and WTO, investment opportunities, and strategic marketing implications. Under the lens of innovation and imagination, the attributes and endowments of this country speak eloquently of the untapped business opportunities, let alone its rich natural and human resources. This chapter serves as a guide for business investors, marketers, and international business managers and scholars.

Suggested Citation

  • Eduardo P. Garrovillas, 2009. "Philippines In The 21st Century: Business Opportunities And Strategic Marketing Implications," World Scientific Book Chapters, in: Satyendra Singh (ed.), Handbook Of Business Practices And Growth In Emerging Markets, chapter 25, pages 499-516, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812791788_0025
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    More about this item

    Keywords

    Emerging Markets; Growth; Business Practices; International Business; International Marketing; Developing Country; Transitional Economies;
    All these keywords.

    JEL classification:

    • I10 - Health, Education, and Welfare - - Health - - - General

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