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Baltic Tiger Or Wounded Lion — Retail Trade And Shopping Behavior In Estonia, Latvia, And Lithuania

In: Handbook Of Business Practices And Growth In Emerging Markets

Author

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  • BRENT MCKENZIE

    (Department of Marketing and Consumer Studies, College of Management and Economics, University of Guelph, Guelph, Ontario, Canada)

Abstract

This chapter focuses on the retail sector in the Baltic States of Estonia, Latvia, and Lithuania and examines this sector from an historic perspective, including a discussion of the role of retail trade in these countries during the Soviet communist period through re-independence in 1991, and accession to the European Union in 2004. This chapter also compares and contrasts the retail sector in the three countries, with extensive support provided through the analysis of empirical consumer shopping data collected in each country. The findings indicate that although retailers may wish to view the region as a single market, there are non-trivial differences in how consumers perceive retail service delivery, and that these drivers need to be accounted for in terms of successful retail performance.

Suggested Citation

  • Brent Mckenzie, 2009. "Baltic Tiger Or Wounded Lion — Retail Trade And Shopping Behavior In Estonia, Latvia, And Lithuania," World Scientific Book Chapters, in: Satyendra Singh (ed.), Handbook Of Business Practices And Growth In Emerging Markets, chapter 10, pages 181-200, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812791788_0010
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    More about this item

    Keywords

    Emerging Markets; Growth; Business Practices; International Business; International Marketing; Developing Country; Transitional Economies;
    All these keywords.

    JEL classification:

    • I10 - Health, Education, and Welfare - - Health - - - General

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