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The Need for Better Competitive Intelligence to Compete in the Future

In: Staying Ahead Of The Competition How Firms Really Manage Their Competitive Intelligence and Knowledge; Evidence from a Decade of Rapid Change

Author

Listed:
  • Chris Hall

    (Macquarie Graduate School of Management, Australia)

  • Babette Bensoussan

    (The Mindshifts Group, Australia)

Abstract

The following sections are included:Summary of main pointsThe present level of competition is extremely highChanges between 1996 and 2006 in the level of competition in the marketThe level of competition expected in the future is increasingChanges between 1996 and 2006 in the expected level of competitionThe main driving needs for better CISpecific information needs by industry, by affiliation and by sizeThe need to track existing competitorsThe need to track new and potential competitorsThe need to track regulatory changeThe need to track socio-demographic changeThe need to track threats and opportunities abroadThe need to track new products and servicesThe need to track specific new technologyThe need to track generic new technologyThe profile of CI needs by industryThe effect of rate of growth on CI needsThe effect of competitive velocity on CI needsThe effect of the length of competitive cycle on CI needsThe implications for senior managers

Suggested Citation

  • Chris Hall & Babette Bensoussan, 2007. "The Need for Better Competitive Intelligence to Compete in the Future," World Scientific Book Chapters, in: Staying Ahead Of The Competition How Firms Really Manage Their Competitive Intelligence and Knowledge; Evidence from a Decade of Rapid Change, chapter 2, pages 35-61, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812779076_0002
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    Keywords

    Competition; Decisions;

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