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Explaining Ecological Product Purchase Using Consumers' Psychographic Characteristics

In: Advances In Doctoral Research In Management

Author

Listed:
  • Elena Fraj

    (Departamento de Economia y Direccion de Empresas, Facultad de Ciencias Economicas y Empresariales, Gran Via, 2. Zaragoza, Spain)

  • Eva Martínez

    (Departamento de Economia y Direccion de Empresas, Facultad de Ciencias Economicas y Empresariales, Gran Via, 2. Zaragoza, Spain)

  • Teresa Montaner

    (Departamento de Economia y Direccion de Empresas, Facultad de Ciencias Economicas y Empresariales, Gran Via, 2. Zaragoza, Spain)

Abstract

This paper identifies the characteristics of the ecological product consumer, and considers their disposition to buy those products even when the price is higher than non-ecological products. Variables relating to ecological behaviour such as values, lifestyle, personality and attitude (Straughan and Roberts, 1999; Kotchen and Reiling, 2000; Chan, 2001; Laroche et al., 2001) are considered. To achieve our purpose, a survey with a random sample of 573 consumers was designed. Several exploratory and confirmatory factor analyses were conducted and a logistic regression analysis was applied on the obtained data. The results confirm that the psychographic variables used differentiate the profile of the consumer who is willing to buy ecological products at different prices.

Suggested Citation

  • Elena Fraj & Eva Martínez & Teresa Montaner, 2006. "Explaining Ecological Product Purchase Using Consumers' Psychographic Characteristics," World Scientific Book Chapters, in: Luiz Moutinho & Graeme Hutcheson & Paulo Rita (ed.), Advances In Doctoral Research In Management, chapter 3, pages 47-76, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812707246_0003
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