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Toyota: The Reluctant Multinational

In: Corporate Cultures And Global Brands

Author

Listed:
  • Albrecht Rothacher

    (Asia-Europe Foundation, Singapore)

Abstract

The following sections are included:Origins of Toyota Motor CorporationCorporate CultureManagement StyleToyota's Production SystemOverseas InvestmentInvestment in USAInvestment in EuropeDecision to invest in the Czech RepublicStrategyToyota's economic involvement in PolandInvestment in AsiaImpact of Globalization on ToyotaWhat Lies Ahead of Toyota?Bibliography

Suggested Citation

  • Albrecht Rothacher, 2004. "Toyota: The Reluctant Multinational," World Scientific Book Chapters, in: Albrecht Rothacher (ed.), Corporate Cultures And Global Brands, chapter 15, pages 209-224, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812563057_0015
    as

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