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Kikkoman: Far Travelled Sauces

In: Corporate Cultures And Global Brands

Author

Listed:
  • Albrecht Rothacher

    (Asia-Europe Foundation, Singapore)

Abstract

Kikkoman today is a $2-billion company, the world's largest soy sauce producer with 4,000 employees worldwide and sales in nearly 100 countries. It is the only Japanese company which has managed to expand in the drinks and seasonings sector internationally. In fact Kikkoman succeeded to make its soy sauce variants world condiments beyond the traditional confines of Japanese and Chinese cuisine…

Suggested Citation

  • Albrecht Rothacher, 2004. "Kikkoman: Far Travelled Sauces," World Scientific Book Chapters, in: Albrecht Rothacher (ed.), Corporate Cultures And Global Brands, chapter 4, pages 49-55, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812563057_0004
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