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The Bitter Sweet Chocolates of Sprüngli-Lindt

In: Corporate Cultures And Global Brands

Author

Listed:
  • Albrecht Rothacher

    (Asia-Europe Foundation, Singapore)

Abstract

Sprüngli-Lindt as a sixth-generation Swiss chocolate maker has weathered extraordinary turbulences in its corporate past and still miraculously managed to survive as die only family-controlled Swiss chocolate makers from amongst a unique crowd of 19th century quality chocolate innovators like Cailler, Peter, Suchard and Tobler. Profitable for more than 100 years, it now enjoys global sales of SFrs 1.7 billion with 6,000 employees in Europe, Asia and the Americas…

Suggested Citation

  • Albrecht Rothacher, 2004. "The Bitter Sweet Chocolates of Sprüngli-Lindt," World Scientific Book Chapters, in: Albrecht Rothacher (ed.), Corporate Cultures And Global Brands, chapter 3, pages 41-47, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812563057_0003
    as

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