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Influential Aspects of Knowledge Sharing in the Context of a Marketplace Platform During the COVID-19 Pandemic: A Brazilian Case Study

In: TRENDS IN INNOVATION AND ENTREPRENEURSHIP RESEARCH Ecosystems, Digital Technologies and Responses to Shocks

Author

Listed:
  • Carlos Francisco Bitencourt Jorge
  • João Guilherme de Camargo Ferraz Machado
  • Cláudia Herrero Martins Menegassi
  • Rodrigo da Silva Stecca
  • Michael J. D. Sutton

Abstract

The COVID-19 pandemic and social distancing entangled physical trading of products and services worldwide. As a result, the Commercial and Industrial Association of Marília (ACIM) developed and provided businesses with a marketplace platform called “Marília.Dakki.” In this context, knowledge emerged as a resource, and knowledge sharing became a fundamental activity for the marketplace implementation. Thus, the objective of the research was to identify and analyze the influential aspects of knowledge sharing (IAKS) in “Marília.Dakki.” The research is characterized as qualitative and exploratory and used the case study method. Questionnaires were used to acquire data from the 19 subjects involved in the “Marília.Dakki” operations, as well as an interview with the Director of IT and Innovation. As a result of the research, people, processes, and culture were identified as IAKS, and these aspects, when related, generated nine other IAKS. The researchers concluded that these IAKS found in the research impacted the marketplace adoption, in addition to its maintenance as a collaborative environment, and are of great importance for the survival and development of companies, both during the pandemic and after it.

Suggested Citation

  • Carlos Francisco Bitencourt Jorge & João Guilherme de Camargo Ferraz Machado & Cláudia Herrero Martins Menegassi & Rodrigo da Silva Stecca & Michael J. D. Sutton, 2023. "Influential Aspects of Knowledge Sharing in the Context of a Marketplace Platform During the COVID-19 Pandemic: A Brazilian Case Study," World Scientific Book Chapters, in: Alexander Brem & Jin Chen (ed.), TRENDS IN INNOVATION AND ENTREPRENEURSHIP RESEARCH Ecosystems, Digital Technologies and Responses to Shocks, chapter 12, pages 289-319, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811273292_0012
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    More about this item

    Keywords

    Innovation and Entrepreneurship Research; Digital Technologies; Ecosystems; Sextuple Helix; Solar PV Industry; Academic Entrepreneurship; Digital Transformation; Global Diffusion of Innovation; Marketplace Platform; Future Crises; Industry Technology Transfer;
    All these keywords.

    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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