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Agile Digital Transformation: A Seven-Step Conceptual Model

In: DIGITAL STRATEGIES AND ORGANIZATIONAL TRANSFORMATION

Author

Listed:
  • John Palfreyman
  • Josh Morton

Abstract

Digital transformation drives sustained business value through the use of digital technology. However, there is often confusion regarding what steps organizations should follow to achieve this. In this chapter, we outline seven steps in a conceptual process model, the digital transformation loop, which organizations can adopt for what we call “agile digital transformation.” Our aim is to offer a compelling and comprehensive conceptualization which illustrates challenges faced by organizations and poses questions that they need to reflect upon to realize value from the agile use of digital technology. We argue that agile digital transformation must be part of achieving a clear strategic vision and should drive sustained and demonstrable business value.

Suggested Citation

  • John Palfreyman & Josh Morton, 2023. "Agile Digital Transformation: A Seven-Step Conceptual Model," World Scientific Book Chapters, in: G Reza Djavanshir (ed.), DIGITAL STRATEGIES AND ORGANIZATIONAL TRANSFORMATION, chapter 7, pages 119-135, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811271984_0007
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    More about this item

    Keywords

    Digital Technology; Digital Strategy; Information Systems; Information Technology; Organizational Changes; Internet of Things (IoT); Cloud Computing; Institutions; Innovation; Artificial Intelligence; Big Data; Data Analytics; Deep Learning; Machine Learning; Cybersecurity; Manufacturing and Production; Enterprise Architecture;
    All these keywords.

    JEL classification:

    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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