Research on the Privacy and Security of College Students Under the Background of Big Data

As the main force of the network, college students are closely connected with big data, and various privacy leakage problems are acute and frequent events. The concept of privacy in the context of big data is elaborated, the privacy violation events and characteristics of college students in the context of big data are analyzed, the privacy security factor evaluation system is constructed, and the weight of various factors is analyzed by analytic hierarchy process. In the privacy security problem of college students, the government’s management is the most important factor affecting the privacy security problem, followed by the responsibility consciousness of information industry, and finally, the security literacy and technical means of college students. According to the importance of different, give different suggestions, targeted to solve problems. Provide theoretical support for privacy security protection.