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Research on Influencing Factors of Consumers’ Purchase Intention in Blind Box Situation

In: Economic Management and Big Data Application Proceedings of the 3rd International Conference

Author

Listed:
  • Shuang Chen
  • Lin Bai

Abstract

“Blind box +X” is a popular marketing method in recent years. It is of theoretical and practical significance to explore the influencing factors of consumers’ purchase intention in this situation. Based on the stimulus-organic-response (S-O-R) model, this paper constructs the influencing factors model of blind box consumers’ purchase intention. Blind box characteristics of the unknown attribute, social attribute, and aesthetic attribute were taken as antecedent variables, with perceived value and consumer trust serving as mediating variables and brand cognition serving as moderating variables. Questionnaire survey and data analysis were used to conduct empirical research to verify the effectiveness of relevant influencing factors, in order to provide a reference for the sustainable development of more “blind box +X” industry.

Suggested Citation

  • Shuang Chen & Lin Bai, 2024. "Research on Influencing Factors of Consumers’ Purchase Intention in Blind Box Situation," World Scientific Book Chapters, in: Sikandar Ali Qalati (ed.), Economic Management and Big Data Application Proceedings of the 3rd International Conference, chapter 24, pages 273-284, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811270277_0024
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    More about this item

    Keywords

    Big Data; Information Management; Economic; Data Applications; Blockchain; E-commerce;
    All these keywords.

    JEL classification:

    • C63 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Computational Techniques
    • C8 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology

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