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Behavior Intention of Tourists’ Low-carbon Tourism under the “Dual-carbon” Goal: An Integrative Model of the Theory of Planned Behavior and Norm Activation Model

In: Economic Management and Big Data Application Proceedings of the 3rd International Conference

Author

Listed:
  • Xiaojing Yu
  • Yuyan Luo
  • Cuiping Cheng
  • Fei Xie
  • Wei Liu

Abstract

This paper used the Theory of Planned Behavior ((TPB) and Norm Activation Model (NAM) to construct a theoretical framework of low-carbon tourism behavior intention influencing factors. The results showed that attitude is the strongest influencing factor, tourists’ participation in low-carbon tourism attitude is affected by their emotions and ecological value related to humanistic harmony, and the new ecological paradigm and time-saving also have a significant impact on behavioral intention, but the effect of money-saving factors is not significant. The comprehensive model developed in this study can predict the intention of tourists’ low-carbon tourism behavior and help relevant departments put forward countermeasures and suggestions combined with the research conclusions.

Suggested Citation

  • Xiaojing Yu & Yuyan Luo & Cuiping Cheng & Fei Xie & Wei Liu, 2024. "Behavior Intention of Tourists’ Low-carbon Tourism under the “Dual-carbon” Goal: An Integrative Model of the Theory of Planned Behavior and Norm Activation Model," World Scientific Book Chapters, in: Sikandar Ali Qalati (ed.), Economic Management and Big Data Application Proceedings of the 3rd International Conference, chapter 13, pages 134-141, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811270277_0013
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    More about this item

    Keywords

    Big Data; Information Management; Economic; Data Applications; Blockchain; E-commerce;
    All these keywords.

    JEL classification:

    • C63 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Computational Techniques
    • C8 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology

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