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Digital Transformation of the Automotive Industry Based on Big Data Analysis from a User Perspective

In: INTERNET FINANCE AND DIGITAL ECONOMY Advances in Digital Economy and Data Analysis TechnologyThe 2nd International Conference on Internet Finance and Digital Economy, Kuala Lumpur, Malaysia, 19 – 21 August 2022

Author

Listed:
  • Ting Luo
  • Xiaohui Wang

Abstract

In order to realize the reconstruction and innovation of business and management in the auto industry driven by big data, this paper uses Internet thinking and user thinking to create the ultimate user experience for users. As the data on the digital transformation of the auto industry and the product concept of auto users are collected, the transformation status of the auto industry is analyzed with a combination of the big data platform. We use big data to set up a complete set of auto industry inner logical architecture digital transformation, the operation management digitalization, digital marketing, and product innovation digital three aspects to analyze the industry transition way based on the user perspective. The purposes are to help the auto industry a more agile adjustment, to achieve improve the enterprise benefit internally, to create new user value externally, to increase organizational resilience to adapt to external changes, and to provide recommendations for the digital transformation of the automotive industry.

Suggested Citation

  • Ting Luo & Xiaohui Wang, 2023. "Digital Transformation of the Automotive Industry Based on Big Data Analysis from a User Perspective," World Scientific Book Chapters, in: Faruk Balli (ed.), INTERNET FINANCE AND DIGITAL ECONOMY Advances in Digital Economy and Data Analysis TechnologyThe 2nd International Conference on Internet Finance and , chapter 63, pages 847-858, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811267505_0063
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    More about this item

    Keywords

    Internet Economy; Online Finance; Financial Engineering; Big Data; Blockchain; Supply Chain; E-commerce;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • G2 - Financial Economics - - Financial Institutions and Services

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