IDEAS home Printed from https://ideas.repec.org/h/wsi/wschap/9789811267505_0057.html
   My bibliography  Save this book chapter

Reveal the Characteristics and Commercial Value of Public Opinion Dissemination in the Big Data Era — Take the Internet Community Zhihu as an Example

In: INTERNET FINANCE AND DIGITAL ECONOMY Advances in Digital Economy and Data Analysis TechnologyThe 2nd International Conference on Internet Finance and Digital Economy, Kuala Lumpur, Malaysia, 19 – 21 August 2022

Author

Listed:
  • Benhai Yu
  • Yufan Ni

Abstract

With the development of big data technology, the number of Internet users in China has exceeded 1 billion. With the help of a mature Internet community, the commercial value of public opinion dissemination is gaining more and more attention. It has attracted many scholars in the fields of journalism, social psychology, law, computer, and programming. How to identify favorable or harmful information, how to guide the correct public opinion, and how to turn public opinion into commercial value have become research hot topics in recent years. This paper sets the research object as the hot topic data on the Internet community Zhihu and calculates the relative public opinion dissemination efficiency level in each DMU through the DEA model. Then, these topics would be grouped into eight categories so that we could analyze the relationship between the number of hot topics and the percentage of high-efficiency topics. Finally, based on the statistical results, we obtain three main modes of public opinion communication and we infer the principle of how the mode forms.

Suggested Citation

  • Benhai Yu & Yufan Ni, 2023. "Reveal the Characteristics and Commercial Value of Public Opinion Dissemination in the Big Data Era — Take the Internet Community Zhihu as an Example," World Scientific Book Chapters, in: Faruk Balli (ed.), INTERNET FINANCE AND DIGITAL ECONOMY Advances in Digital Economy and Data Analysis TechnologyThe 2nd International Conference on Internet Finance and , chapter 57, pages 765-780, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811267505_0057
    as

    Download full text from publisher

    File URL: https://www.worldscientific.com/doi/pdf/10.1142/9789811267505_0057
    Download Restriction: Ebook Access is available upon purchase.
    File URL: https://www.worldscientific.com/doi/abs/10.1142/9789811267505_0057
    Download Restriction: Ebook Access is available upon purchase.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    Internet Economy; Online Finance; Financial Engineering; Big Data; Blockchain; Supply Chain; E-commerce;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • G2 - Financial Economics - - Financial Institutions and Services

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:wschap:9789811267505_0057. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscientific.com/page/worldscibooks .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.