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The Different Elasticity of Inbound Tourism Demand in the Mekong Downstream Nations: Evidence from the Chinese Market

In: The Vietnamese Economy and the Fourth Industrial Revolution

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  • Hai Quang Nguyen

Abstract

Although numerous studies have investigated tourism demand’s income and price elasticities, prior studies usually estimated the demand from different international markets to one specific country. This chapter determines the price and income elasticity of tourism demand from the primary inbound market (China) to five Mekong downstream nations — Cambodia, Laos, Myanmar, Thailand, and Vietnam to spot the varying influences of these factors. These differences are evidence that in addition to price and income, the destination choice of Chinese tourists to these countries depends on other factors attracting tourists. The results reveal that income level in China positively affects tourism demand in all these five countries, while the impact of relative price on the demand is only found in the case of Cambodia and Myanmar; the effect of substitute prices is only found in Myanmar and Thailand.

Suggested Citation

  • Hai Quang Nguyen, 2026. "The Different Elasticity of Inbound Tourism Demand in the Mekong Downstream Nations: Evidence from the Chinese Market," World Scientific Book Chapters, in: Dong Phong Nguyen & Dinh Thanh Su & Quang Hung Bui & Bich Nguyet Phan Thi & Viet Tien Ho & Nguyen Ph (ed.), The Vietnamese Economy and the Fourth Industrial Revolution, chapter 9, pages 221-245, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811262258_0009
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    JEL classification:

    • P2 - Political Economy and Comparative Economic Systems - - Socialist and Transition Economies

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