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Women Entrepreneurs in Morocco

In: Women Entrepreneurs in North Africa Historical Frameworks, Ecosystems and New Perspectives for the Region

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  • Lyn S. Amine

Abstract

This study explores the lived experience of women entrepreneurs (WEs), addressing the question ‘What is it like to be a self-employed woman in Morocco?’ An international marketing analysis of Morocco and real-life vignettes of WEs complement a SWOT analysis of what the future holds for Moroccan WEs. Recommendations include a national marketing campaign to inform current and potential WEs of available resources, facilitate uptake, build community and transform inefficient national business practices that undermine each woman’s best efforts. Improved articulation of Morocco’s business ecosystem will benefit WEs immeasurably.

Suggested Citation

  • Lyn S. Amine, 2022. "Women Entrepreneurs in Morocco," World Scientific Book Chapters, in: Women Entrepreneurs in North Africa Historical Frameworks, Ecosystems and New Perspectives for the Region, chapter 2, pages 37-85, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811236617_0002
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    More about this item

    Keywords

    Entrepreneurship; Gender Equality; Women Entrepreneurs; North Africa; MENA; Amazigh; Morocco; Algeria; Tunisia; Egypt; Sudan; Libya; The Middle East;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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