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Innovate with an Online User Community

In: COMMUNITIES OF INNOVATION How Organizations Harness Collective Creativity and Build Resilience

Author

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  • Guy Parmentier

Abstract

More and more firms rely on online user or brand communities to design new products and services, and to enrich them with new content and features (Burger-Helmchen and Cohendet, 2011; Jeppesen and Frederiksen, 2006). These companies, such as Lego, SNCF, Iliad, Orange, Decathlon and Nadeo, use digital technologies to communicate with users of their products and services and offer them content design and creation activities. Communities that regularly gather and connect users of a product and service on the Internet become a new source of innovation and enable companies to renew their innovation capacities…

Suggested Citation

  • Guy Parmentier, 2021. "Innovate with an Online User Community," World Scientific Book Chapters, in: Patrick Cohendet & Madanmohan Rao & Émilie Ruiz & Benoit Sarazin & Laurent Simon (ed.), COMMUNITIES OF INNOVATION How Organizations Harness Collective Creativity and Build Resilience, chapter 9, pages 187-203, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811234286_0009
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    Keywords

    Innovation Management; Creativity Management; Communities of Innovation; Resilience and Creativity; Business Creativity; Business Innovation; Managerial Innovation; Collaborative Innovation; Open Innovation; Crisis Management; Communities of Practice; Communities of Knowledge; Collective Modes of Learning; Collective Innovation; Middleground;
    All these keywords.

    JEL classification:

    • O36 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Open Innovation
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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