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Unmasking Counterfeit Readymade Garments in India Using Blockchain Technology

In: The Convergence of Artificial Intelligence and Blockchain Technologies Challenges and Opportunities

Author

Listed:
  • Jitendra Yadav
  • Madhvendra Misra
  • Kuldeep Singh
  • Sam Goundar

Abstract

Counterfeit products are the replicated goods of authentic and original brands having indistinguishable packaging, labels, and trademarks on them. It is a very serious threat to economies all over the world. These products are not only causing loss to the nations at great lengths but are also, affecting the employment growth by shutting down the local industries. In the context of India, counterfeiting is no new concept even though, the apparel industry is one of the major contributors to employment and growth in the Indian economy. This chapter focuses on removing the practice of counterfeiting from the Indian apparel industry by examining the ways in which blockchain technology can be integrated with the supply chain management to provide a genuine solution for traceability along with other various contributing operational factors such as reduction in cost, damage and combating the practice of counterfeit products from the apparel industry.

Suggested Citation

  • Jitendra Yadav & Madhvendra Misra & Kuldeep Singh & Sam Goundar, 2022. "Unmasking Counterfeit Readymade Garments in India Using Blockchain Technology," World Scientific Book Chapters, in: Sam Goundar & G Suseendran & R Anandan (ed.), The Convergence of Artificial Intelligence and Blockchain Technologies Challenges and Opportunities, chapter 18, pages 393-410, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811225079_0018
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    More about this item

    Keywords

    Convergence; Blockchains; Artificial; Intelligence; Big Data; Multi-Agent Systems; Internet of Things; 5G; Cloud Security; Mobile Computing; Social Media; Collaborative Governance; Swarm Robotics; e-Government; Supply Chain Management; Smart Contracts; Cryptocurrencies; Industry 4.0; Tamper-Proof Technology;
    All these keywords.

    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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