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Wongnai: In The Mood For More Than Food

In: START-UP Thailand The Entrepreneurs’ Journey

Author

Listed:
  • Philip C Zerrillo
  • Havovi Joshi
  • Pannapachr Itthiopassagul

Abstract

Wongnai, which means ‘insider’ in Thai, is a lifestyle portal that features over two hundred thousand restaurants, salons, spas, and other information across Thailand on its platform, together with details of each merchant and user reviews. Staying ahead of global and local competition is not easy in the disruptive world of start-ups and Wongnai is moving beyond its original focus and exploring other possibilities such as parenting sites and even pet services. CEO and co-founder, Yod Chinsupakul, is one of the business leaders behind the current crop of new generation businesses in Thailand, where he is now inspiring the next wave to find their passions and follow their dreams.

Suggested Citation

  • Philip C Zerrillo & Havovi Joshi & Pannapachr Itthiopassagul, 2020. "Wongnai: In The Mood For More Than Food," World Scientific Book Chapters, in: START-UP Thailand The Entrepreneurs’ Journey, chapter 8, pages 91-106, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811216190_0008
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    More about this item

    Keywords

    Business; Entrepreneurship; Thailand; Start-up; Innovation; Commercialization; Growth. Family Business; Managing Through Turbulence;
    All these keywords.

    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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