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Development of Innovation Capability at Invincible Company in Thailand

In: Building Innovation Capability In Organizations An International Cross-Case Perspective

Author

Listed:
  • Suthida Jamsai
  • Susu Nousala
  • Milé Terziovski

Abstract

The following sections are included:IntroductionCompany BackgroundCompany StrategyCurrent Level of PerformanceInvincible CustomersProduct InnovationProduct Innovation ProcessConclusion

Suggested Citation

  • Suthida Jamsai & Susu Nousala & Milé Terziovski, 2007. "Development of Innovation Capability at Invincible Company in Thailand," World Scientific Book Chapters, in: Building Innovation Capability In Organizations An International Cross-Case Perspective, chapter 10, pages 177-189, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781860949999_0010
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