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Borono-198: New Product Marketing Strategy

In: Strategic Technology Management Building Bridges between Sciences, Engineering and Business Management

Author

Listed:
  • Anusree Ganguly

    (Ohlone College, Fremont, California 94539, USA)

  • Shekhar Somanath

    (Qualcomm, Inc., Campbell, California 95008, USA)

Abstract

The following sections are included:The HistoryThe IdeaCompany BackgroundBorono-198The Fungicide MarketDistribution ChannelsPricing and Marketing Strategy for Borono-198The FutureFurther Reading

Suggested Citation

  • Anusree Ganguly & Shekhar Somanath, 2008. "Borono-198: New Product Marketing Strategy," World Scientific Book Chapters, in: George Tesar & Steven W Anderson & Sibdas Ghosh & Tom Bramorski (ed.), Strategic Technology Management Building Bridges between Sciences, Engineering and Business Management, chapter 19, pages 413-427, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781860948756_0019
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