IDEAS home Printed from https://ideas.repec.org/h/wsi/wschap/9781860948756_0002.html
   My bibliography  Save this book chapter

Anderson Research Institute: Marketing of a New Technology

In: Strategic Technology Management Building Bridges between Sciences, Engineering and Business Management

Author

Listed:
  • Anusree Ganguly

    (Ohlone College, Fremont California 94539, USA)

  • Shekhar Somanath

    (Qualcomm, Inc., Campbell California 95008, USA)

Abstract

The following sections are included:BackgroundIndustry HistoryThe TechnologyBorotronThe StrategyThe OpportunityEnvirogen CorporationThe MarketCompetitionOpportunities and RisksMarket SuccessThe DecisionFurther Reading

Suggested Citation

  • Anusree Ganguly & Shekhar Somanath, 2008. "Anderson Research Institute: Marketing of a New Technology," World Scientific Book Chapters, in: George Tesar & Steven W Anderson & Sibdas Ghosh & Tom Bramorski (ed.), Strategic Technology Management Building Bridges between Sciences, Engineering and Business Management, chapter 2, pages 27-42, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781860948756_0002
    as

    Download full text from publisher

    File URL: https://www.worldscientific.com/doi/pdf/10.1142/9781860948756_0002
    Download Restriction: Ebook Access is available upon purchase.
    File URL: https://www.worldscientific.com/doi/abs/10.1142/9781860948756_0002
    Download Restriction: Ebook Access is available upon purchase.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:wschap:9781860948756_0002. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscientific.com/page/worldscibooks .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.